Nov 19, 2023

Important Product Compliance Deadlines for UK and EU eCommerce Brands in 2024

The Importance of Keeping Up with Compliance Deadlines

In the ever-evolving landscape of e-commerce, staying compliant with regulatory standards is crucial for businesses operating in the UK and EU. As we approach significant deadlines, it's essential for brands to be aware of these changes and act accordingly to avoid any disruptions in their operations.

Key Deadlines to Mark on Your Calendar

  1. UK Food Business Operator Address Requirement (Deadline: December 31, 2023): From January 1st, 2024, all businesses selling pre-packaged food, beverages, and dietary/food supplements must include a UK-based Food Business Operator address on their packaging. This is a critical step in ensuring ongoing compliance once your products enter the UK market.

  2. End of Amazon’s EU Responsible Person Service (Deadline: March 31, 2024): Amazon has notified vendors of CE-marked goods within the European Union that its Responsible Persons service will terminate by March 31, 2024. Businesses selling regulated CE-Marked goods without a legal entity in the EU must appoint an alternative Responsible Person.

  3. EU General Product Safety Regulation (Deadline: December 13, 2024): If you are an e-commerce brand without a legal presence in the EU, you must appoint an EU Authorised Representative/Responsible Person for all items entering the EU from December 13, 2024. This new legislation extends beyond regulated goods to ensure all products meet EU regulatory standards.

How Complizon Can Help Your Brand Stay Compliant

Navigating these deadlines and requirements can be daunting for many businesses. That's where Complizon's Authorised Representative Service comes into play. As your appointed Responsible Person, Complizon ensures your brand's full compliance with both UK and EU regulatory standards. We act as your dedicated liaison with authorities, significantly simplifying your market entry process and reducing administrative burdens.

By partnering with Complizon, you can receive confirmation of appointment within 48 hours, setting your brand on the right track towards seamless compliance. In a world where regulations are constantly changing, having a reliable partner like Complizon can be the difference between thriving and merely surviving in the competitive e-commerce landscape.


Meeting these compliance deadlines is not just about adhering to regulations; it's about ensuring the sustainability and growth of your brand in the UK and EU markets. With Complizon's expertise, you can navigate these complexities with confidence, focusing on what you do best – growing your business. Sign up for our Authorised Representative service today and take a significant step towards seamless compliance and success in the UK and EU markets.

Complizon provides service providers with a complete UK and EU product compliance framework.

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